How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career all together. Facebook You know it’s a thing that must be handled and if you’re not making efforts to learn how to market your music better then you should know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is critical to realize you’ll be investing lots of your personal money and time into your music career. If you are certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of the key components minus the essential third aspect in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s much better than not doing some thing, but imagine how much more effective you’d be if you went to work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Divided in an an easy task to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps essential to communicate your musical message in their mind. All you do should create an awareness for you and your music always. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts wish to know that you’re for real. That you value them. That you’re here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s simpler to talk about these things than it is to make them happen in your career but this is what the music business is focused on so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… could it be?
Again, it might seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then neglect to require the sale. Or you’ll require the sale way to often and forget about connecting with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All of the band wants is the money. For a few unknown reason the band is expecting us to head on over to the link included in their press release and go through the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively